OKI Printing Solutions embarks upon an impressive period of innovation
Between the year 2000 and the present day, OKI Printing Solutions has embarked upon an impressive period of innovation, launching a diverse array of improved products.
In 2000 we introduced a new portfolio of digital color printers: the C7000 and C9000 Series. These color printers revolutionized the market by delivering a product that was able to print color at three times the speed of its competitors, while at the same time having a mono print speed equal to that of a mono workgroup printer.
Building on the success of the C7000 and C9000 Series, the end of 2002 witnessed the launch of the next generation series. These new models had more automatic features, such as auto media detect and auto color balance, making the products more user-friendly.
The new products had more automatic features, such as auto media detect and auto colour balance, making the products more user friendly. Demonstrating OKI Printing Solutions continued commitment to providing the best possible service to its customers with improved quality, speed and overall value for money.
We identified the need amongst small and medium-sized businesses for affordable color printers that did not compromise on quality, speed or cost. Our recognition of this new market segment led to the design of the highly successful C5000 Series.
Several new products were introduced into the color and mono range, all boasting reduced running costs and increased print speeds. We introduced mono Multifunction Products (MFP), the B4500 Series MFP; designed so that users can maximize productivity and space, optimize communication flows and make the most out of limited space with printing, scanning, copying and faxing capabilities. The results of a major piece of research, commissioned by OKI Printing Solutions, into color psychology and the unconscious effects of color were published. The research was part of the "Campaign for Color", an initiative designed to position us as an expert in color and to help us build awareness with a broader business audience. The research was conducted in the UK, France, Germany, Spain and Sweden
Oki Data Corporation (subsidiary of Oki Electric Industry Co., Ltd) unveiled its new global identity, OKI Printing Solutions, as part of its continuing drive to be recognized as a major challenger brand in the global color non-impact printer market. OKI Printing Solutions broadens its portfolio further by announcing its entrance into the color Multifunction Product (MFP) market with class-leading A4 & A3 color MFPs. Announcement of strategic partnership with Electronics For Imaging (NASDAQ: EFI), the world leader in imaging solutions for network printing.